Distracted driving is a leading cause of vehicle accidents, but your mobile workforce already knows that. It’s common sense to leave your smartphone alone while driving. This isn’t new information for your drivers. Why make a point of something so obvious?
Coca-Cola Refreshments USA Inc. could tell you why.
In May of 2012, a Corpus Christi jury awarded 21 million dollars to a woman who had been struck by a cell-phone-distracted Coca-Cola truck driver. It was discovered in the lawsuit that Coca-Cola had a “vague and ambiguous cell phone policy for its delivery drivers,” and had not explicitly communicated the dangers of using a cell phone while driving to its employees.
Mistakes are made, and accidents, devastatingly, do happen. But without a clear distracted driving policy, you could put your company and the lives of others at even greater risk.
Cover your bases with a distracted driving policy that’s actually effective. Read on to learn how to build the best policy for reducing fleet accidents and protecting your business.
Get It Signed, On Paper
There are lots of useful resources available online for distracted driving policy templates you can use to customize your own. Include a section for employee agreement, and have it signed and kept on file for each driver.
Looking for a distracted driver policy template? Start here:
United States Department of Labor: “Occupational Health and Safety -Distracted Driving Brochure”
Road Safety at Work, British Columbia: “Distracted Driving Policy Examples, by Work Safe, BC
National Safety Council: “Sample Distraction-Free Driving Policy”
Communicate With Impact
It’s not enough to build a policy and then toss it out to your staff with the hopes they’ll absorb the details independently. Instead, lead by example with a scheduled safety meeting to discuss the particulars of the policy and answer any questions your mobile employees may have. Include new procedural information, such as for on-shift smartphone driver tracking, and encourage better driving behaviour with attractive incentives.
Keep communication on the topic of distracted driving open and frequently restated. Work with HR to tap into social media channels, newsletters, and printouts to sustain positive and effective awareness.
Follow Through With GPS Tracking
What’s the power of a distracted driving policy without follow-through? The most effective way to gauge whether your policy is working or not is to know exactly when your drivers pick up their phones while on the road. With RoadChek GPS driver tracking, this knowledge is at your fingertips from any Internet browser in the world.
From its intuitively-designed dashboard, administrators can quickly gauge who is looking at their phones while driving by “Phone Movement” indications in the RoadChek Events Map view. These actions are typically coupled with further signs of distracted driving – speeding, swerving and jerking.
Tracking your drivers while on shift is affordable, and makes an invaluable impact by communicating the severity of your distracted driving policy.
Harness Driver Tracking Data
Check in with your mobile employees by conducting scheduled reviews of their driving behaviour. RoadChek features a full suite of reporting options, including individual and team- based daily and weekly score summaries and activity overviews.
As soon as you begin tracking your employees’ activity on the road, the compilation of valuable, evidence-based data begins. So whether you are rewarding an employee for fantastic road skills, or confronting poor behaviour head-on, RoadChek has you covered for taking control of your mobile workforce.
What are you waiting for? Start your free RoadChek trial today. References